What Does Search Engine Optimization Mean?

SEO stands for Search Engine Optimization. SEO deals with the techniques used by an internet user in order to achieve a high ranking in search results. Search engine optimization deals with the rules set forth by the major search engines in order to rank a website high on search results for a given keyword.


Search engine optimization is basically the act of increasing the amount and quality of site visitors to a site or a particular web page by search engines. SEO targets free traffic rather than paid traffic or direct traffic. A simple example of this is that a site that provides a service for free such as cleaning the windows will rank higher than a site that requires the person to pay in order to use their service. SEO helps to increase the number of visitors to a particular page, but it also can have an impact on the advertisers’ impressions of a particular web site.

Many webmasters attempt to use SEO without first reading or understanding what this actually means. If you do not know what SEO is all about, you should start by reading some basic information about it. The SEO industry is very competitive and there are many ways to go about getting your website ranked well. A lot of people believe that they can just do a search for keywords such as “SEO” and they will see results from all kinds of websites and ads.

In order to succeed at SEO, you need to first understand how it works. Keyword research is the basis of SEO and the number one thing that is looked for when optimizing a website. Another thing that is looked at is the placement of keywords on the page. There are many other factors that go into optimizing a page and these include, but are not limited to meta tags, coding, and file names.

Another area that is quite important in search engine optimization is link building. Link building is crucial and cannot be overlooked. If you do not have any links to your website from relevant sites, then your site will not rank well. However, search engines still use these links in their algorithms.

It is also essential to make sure that you only post articles that are informative and relevant to the topic. The more useful the content you provide, the better the search engine ranking. If you are unable to produce quality content, then you may want to hire a writer to write articles for you. A lot of individuals and businesses are starting to use article marketing as a way to promote their websites. SEO optimization is not something that is difficult to master, but it does take time and practice.