Six Packaging Tips for Effective Food Marketing Strategy

packaging tips

Every business should adopt some packaging tips for maximum organization and protection of their products. There are many ways to package goods to increase both product visibility and productivity. This is the age of information and people will do what they need to do to get it. In order to stay ahead of the pack, business owners need to have the best information available when it comes to packing. Read these packaging tips carefully and adhere to them strictly.

Most businesses that offer retail packaging or food marketing services ignore these packaging tips because they think it is costly. The truth is that it’s not, and it’s a much better investment over time. If you’re paying someone else to do the work, why not get the best bang for your buck by doing it yourself?

The first of the packaging tips is to use good, high-quality thermoplastic packaging materials whenever possible. Double-walled, high-density polyethylene (DVP), polystyrene (PS), or polyurethane (PU) are excellent choices. High-density boxes also come in thermal insulation material, which is important for thermal protection and product stability. Cardboard boxes, on the other hand, provide little thermal benefit and should be avoided wherever possible.

The second packaging tip is to ensure the temperature-controlled packaging of your perishables is efficient. Temperature control is vital for a successful food marketing strategy. This means using custom-designed, temperature-controlled cardboard boxes instead of the stock cardboard boxes most companies use. These boxes, as well as their foam inserts, help keep perishables fresh and help reduce the risk of microbial contamination. Whether you’re packing eggs, fish, or meats, high-quality packaging is important to protect from deterioration and ensure product safety.

The third packaging tip is to invest in multiple layers of protective packaging. Using cardboard inserts, as well as specially designed food-quality and thermal insulating paperboard packaging is a great way to boost product quality. The cardboard inserts allow you to pack more items per inch of space, which is important in a food marketing strategy because you want to keep your costs down. Thermal protective packaging is also important because it makes it easier to track and handle product, and because it can protect products during transport.

The fourth packaging tip is to use custom-designed, laminate-backed cardboard packaging. Laminates help you pack heavier, more delicate items like fresh produce and frozen fish with greater ease. Plus, laminates allow you to customize your product packaging, so that you know exactly what goes where. Cardboard packaging, on the other hand, tends to have a more generic feel and is often used for items that are not fragile.

The fifth packaging tip is to use packaging tapes and packaging straps. You can combine these two packaging options to save yourself time and money. Taping down a carton helps prevent damage to the package material, which is especially useful in the food industry. On the other hand, food packaging straps prevent products from moving about during shipping. They are designed to hold product at specific angles so that they do not damage the package material. Both of these packaging options are particularly useful for organic products, which tend to move around quite a bit in shipping.

The sixth and final packaging tips include double-bagged and multi-bagged packaging options. These options ensure that you have the right balance of protection and convenience when packing your product. For example, a food product might benefit from a heavy bag in the top, whereas a delicate vegetable might benefit from a lighter bag in the bottom. Also, keep in mind that it’s a good idea to buy food labels. Labels can tell you a lot about a product because they contain detailed information about ingredients, calories and other nutritional information.